L'Avalanche
Indoor Ski Resort
3187547669
SWOT Analysis
Strengths
-
Our ski resort provides a nice alternative to Louisiana heat.
-
Multiple amenities are offered in addition to recreation activities.
-
The Children's Area provides parents will more freedom while still keeping children entertained and happy.
-
The Rental and Pro Shop, as well as the resort itself, will appeal to first time skiiers and seasoned skiiers.
-
This resort is a unique attraction compared to other competitors in the area.
Weaknesses
-
The resort will bring in an unknown cultural aspect to this location.
-
An indoor facility could create an unnatural feel.
-
Two ski lifts may not be effecient when there are heavy crowds.
-
Only having three ski runs could get boring and crowded, especially the easy level slope since we expect most to be beginners.
-
No guest rooms in this resort could be inconvenient for guests that only want to spend time at this resort.
Opportunities
-
Opportunity to provide membership opportunities and perks for food and merchandise.
-
Opportunity to provide special benefits or non-profit organizations.
-
The chance to have special events and entertainment including themed nights and nighttime skiing.
-
We have plenty of room for future expansion.
-
Internship, job and study abroad opportunities are available for those who excel at skiing.
Threats
-
There is a large potential for fear of injury for the guests.
-
If technical difficulties occur, the complex could shut down and leave guests with out a alternative activity.
-
Resort success could lead to future competitors because of unique type of entertainment.
-
We may not have a large guest flow due to the size of Louisiana as well as the distance from those who normally ski.
-
There will be a high cost of insurance and hiring legal consultants.